WHAT MATTERED
THE CLIENT THOUGHT THEY NEEDED A LOGO.
WHAT THEY REALLY NEEDED WAS CLARITY ABOUT THE BUSINESS THEY WERE CREATING.
Argentina
CAPABILITIES
Business Strategy / Brand Strategy / Positioning / Naming / Brand Platform / Visual Identity / Creative Direction /
-------WHAT WAS GOING ON
A group of experienced dentists was preparing to launch a new digital imaging centre focused on diagnostic imaging, digital workflows and professional education.
They approached Animal looking for a name, logo, messaging and visual identity to launch the business.
-------------WHAT WE SAW
The real opportunity wasn't visual identity. It was strategic definition of the business.
They weren't building another imaging centre. They were building a new kind of clinical partner for health practitioners navigating an increasingly complex digital environment.
---------WHAT WE CHANGED
We defined the business before the brand. Strategy, positioning, name and identity were all developed around one central idea:
Transformational clarity.
We built a complete brand platform and created a name and identity that reflect the role they play.
-----------WHAT HAPPENED
We developed a differentiated healthcare brand with a clear point of view about the future of digital imaging for clinical diagnosis.
The founders now have a strategic foundation to guide future decisions, communications and business growth.